Together we start re-defining the purpose of your organization, what it does and for whom, what your unique or special value is and how a customer get specific benefits with your product / service.
The output on this analysis can be summarized in one 25 - 100 word paragraph.
What do you promise to the people who interact with your company? To come up with a good brand promise, we help you to consider what customers, employees, and partners should expect from every interaction with you.
An appropiate brand promise should be the link that connects every aspect of your brand — from new product / service development to marketing and sales, customer support and engagement.
Your brand personality is what will set you apart from your competitors. Every product, service or business has a persona. But what is yours? We start defining the personality of your business by doing a full diagnostic. Having a personality will help you to:
Consistency is the key, if you can't be consistent with the brand we have developed and defined, then you can't be anything to anybody.
That's why we recommend to create a brand book, to build the habit of consistent brand execution internally and externally.