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ATTRACT, CONVERT, CLOSE & DELIGHT

Since 2006, more and more companies are adopting this marketing strategy.
We consider this process as an inffinite loop in which your company
has to be working on and improving permanently

Find out

Click on one of the stages of the model and learn

Aktivamedia Model consists in attracting new visitors with the final goal of converting them into loyal customers
1

ATTRACT AND GET FOUND

We help you to attract new visitors that meet the charecteristics of your buyer personas. How? here is What we do:

  • Leverage your blog platform with the right mix of informative and educative content
  • Run effective Pay-per-click ads campaigns
  • Follow the modern strategy of Search engine optimisation (SEO); crucial to getting your website found by people looking information related to your products and services.

Sample

When it comes to selling products & services online – the QUALITY of your traffic is much more important than the quantity

High "Quality" visitors would be defined as:
They have intent to buy
They match with the demographic parameters
Obtaining these visitors is cost effective
2

CONVERT: LEAD GENERATION

Most first time visitors aren't ready to buy, they're researching about their options before makeing a decision. In order to convert those visitors into leads, you need to give them valuable content and have good conversion tools

Lead generation is not easy, it requires well-planned conversion paths with different well-crafted elements, for example:

  • calls-to-action (CTAs)
  • landing pages
  • thank you pages
  • follow-up emails

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3

CLOSE SALES

Today, the customer has full control in the buying process. Once a buyer knows their problems and potential solutions for solving it, they start to research and weight the different solutions they've identified.

That's where you have to be equipped with the appropiate content to prove that you will solve that problem and make a positive influence to motivate the buyer to purchase from you; good examples of this type of content are:

  • case studies
  • product comparisons
  • sell sheets
  • demo videos
  • white papers and others

4

DELIGHT CUSTOMERS

Keep your existing clients as happy as possible while converting them into customer advocates. Consider delighted customers as extensions of your sales and marketing team, they can introduce you to people that never have heard about you.

What can you do to delight your customers?

  • Advanced content
  • Newsletter only for clients
  • Social Media
  • New features and offerings
  • Loyalty programs
  • Mobile Apps

Sample